The tobacco industry knows no national boundaries and neither should
tobacco control advocates, if they are to effectively counteract
U.S.-based Philip Morris is the largest multinational tobacco company
in the world.
Tougher tobacco control laws in the U.S. translate into more aggressive
tobacco marketing abroad.
The tobacco industry uses U.S.
names and images to sell cigarettes outside the U.S.
Examples of tobacco companies' misdeeds abroad can be useful in
discrediting their public relations campaigns in the U.S.
Many countries have stronger, more comprehensive tobacco control
laws than the U.S. Advocates in the U.S. and abroad have much to
learn from each other.
The tobacco industry is importing new types of tobacco products
and marketing tactics from abroad.
The U.S. population is growing increasingly diverse, e.g. according
to the U.S. Census 2000, 40% of New Yorkers are foreign born.
U.S. movies are a major vehicle for promoting tobacco use. Twice
as many people view U.S. movies abroad as in the U.S.
International trade and health treaties that do not put public health
before trade could undermine strong domestic tobacco control legislation
in the U.S. and abroad.