and Philip Morris
"Kiss of Death"
Late in the night on September 17, 2002, the Hershey Trust Company called
off the sale of the Hershey Foods Corporation, rejecting bids from Philip
Morris/Kraft and all others. The announcement is a major victory for all
who opposed the sale!
THANK YOU: It is important to give praise where praise is due. We
encourage you to send an email to Robert Vowler, CEO of the Hershey Trust
Company, thanking the board of trustees for doing the right thing. Just
click on the link below. Your email will be automatically cc'd to all
Hershey Trust Company board members and officers.
coverage on the Hershey issue
Trust board abandons plan amid unrelenting opposition - 09/18/02
grass-roots victory - 09/18/02
the largest North American manufacturer of chocolate products, is up for
sale. Guess who is a leading contender to buy the company? None other
that the world's #1 Merchant of Death: Philip Morris. We must stop the
sale from happening! Join others in taking the following actions:
AN EMAIL to Robert Vowler, CEO of the Hershey Trust Company (trustee
of the Milton Hershey School Trust, which owns one-third of Hershey shares
& controls three-quarters of votes). Click on the link below and tell
him why you think Hershey and Philip Morris go together like chocolate
and poison! Your email will be automatically cc'd to all Hershey Trust
Company board members and officers.
we encourage you to cite specific examples of how Philip Morris targets
youth around the world. Need examples? Search http://www.essentialaction.org/tobacco
2. SEND LETTERS & POSTCARDS to Hershey Trust Board Members.
Short, handwritten, personalized notes can have a great impact. If there
is a board member in your state (CA, DC, OH, MA, MN, NC NY, PA, VA), be
sure to write to them in particular. And for some additional fun, give
them a phone call!
"Hershey & Philip Morris Go Together Like Chocolate &
to a sheet, 2
to a sheet
Directions: Print out, photo copy on card stock, cut & send!
addresses, & phone numbers of trustees (scroll down)
is an ideal activity for youth groups! Kids involved with Otsego County
Reality Check (NY) have already started a letter campaign among peers
-- with a card featuring a hershey's kiss and the title "Sale of
Hershey's to Philip Morris will be the kiss of death!"
3. SIGN PETITION TO REMOVE HERSHEY TRUSTEES! Hershey Trust's decision
to sell Hershey Foods corporation has sparked incredible controversy and
deeply rooted public opposition. Local community members have launched
a campaign to block the sale altogether. To support their effort, click
on the link below and sign their petition to remove Hershey Trust's board
information about the ongoing local grassroots campaign against selling
Hershey Food go to: http://www.friendsofhershey.org
4. ADD YOUR VIEWS TO THE LOCAL DEBATE. Submit letters-to-the-editor
to local newspapers. Newspaper contact information: http://www.friendsofhershey.org/action.htm
(scroll down to bottom)
see censorship in action? The local Patriot-News has an on-line forum
about Hershey. Go to http://www.pennlive.com/news/hershey/.
Click on "join the heated discussion" under TALK HERSHEY (left
column). Click "Get a Forum Name" (no need to give your real
name or supply any personal information). Post a comment about Philip
Morris and Hershey. Most postings that are offensive to Philip Morris
are removed within a day -- excellent proof that Philip Morris advertising
$$$ is important not only in pushing deadly products but in silencing
public debate about them.
MORE BACKGROUND INFORMATION
September 12, 2002, Essential Action and the Campaign for Tobacco Free
Kids sent a letter to the Hershey Trust urging that the trust not
sell the chocolate company to Philip Morris. Read the letter: PDF,
seen as good bet for Hershey
By Bill Sulon, The Patriot-News (09/10/02)
Three former top executives at Kraft's Nabisco division joined Hershey
Foods management team in 2001. Richard H. Lenny, former head of the
Nabisco biscuit and snack business at Kraft, in March 2001 became the
first outsider to be named chief executive officer at Hershey Foods.
Until Lenny's appointment, all Hershey CEOs were groomed from within.
In May 2001, Lenny hired David J. West, a 14-year veteran of Nabisco,
as vice president in charge of business planning and development. A
month later, Lenny named Wynn A. Willard, who worked at Nabisco nine
years, as vice president and chief marketing officer.
news stories about Hershey:
about Milton Hershey and the Milton Hershey School (the sole beneficiary
of the Milton Hershey School Trust, of which Hershey Trust Company is
Brands include: Almond Joy, 5th Avenue, Good & Plenty, Health, Hershey's
Kisses, Jolly Ranchers, Milk Duds, Mounds, Payday, Reese's, Twizzlers,
York, & Whoppers.
ABOUT THE GENERAL HERSHEY CAMPAIGN GO TO:
Global Partnerships for Tobacco Control
P.O. Box 19405 ~ Washington,
Tel: +1 202-387-8030 ~ Fax: +1 202-234-5176