Philip Morris International's Use of
OVERVIEW: Philip Morris Internationals Argentina subsidiary, Massalin Particulares, is promoting Philip Morris cigarettes to young people via a nationwide Iron Friends concert series during June and July 2010. The promotional campaign involves extensive advertising online and in stores; prizes attractive to young people, e.g. an autographed guitar, iPods, and meetings with the bands; and free cigarette pack distribution at concerts. Argentinean youth are calling on the participating bands, which are very popular with young people in Argentina, to show they care about their fans by going tobacco industry-free.
FOR MORE INFORMATION:
IMAGES OF CAMPAIGN PROMOTIONS: