Photos and information about a few of
Reynolds American's recent promotional campaigns:

Camel No 9: a brand targeting young women and girls...

About Camel No 9 - Trinkets & Trash, Artifacts of the Tobacco Epidemic The Magic of No 9 - Maya Djakaria, www.socialbranding.org Critics Fume over Marketing of 'Camel No. 9' - Adam Hochberg, NPR A New Camel Brand Is Dressed to the Nines - Stuart Elliot, New York Times Examples of Camel No 9 Marketing - Campaign for Tobacco-Free Kids

"The Farm": exploiting indie bands to target the younger generation...

Antismoking Activist Calls Rolling Stone Insert ‘One Great Big Cigarette Ad’- Stuart Elliot, New York Times State Attorneys General Should Investigate R.J. Reynolds and Rolling Stone Magazine For Linking New Cigarette Ad to Cartoon - Campaign for Tobacco-Free Kids Kill Rock Stars: Camel targets indie rock - thedailyswarm.com

Miscellaneous

• Examples of direct mail promotional materials (2007-2008